Masterclasses

3 hours | £295

Well-suited to Green Champions, this Masterclass will support any organisation’s understanding of the Digital Green agenda. This programme is suitable for those working in IT or Operations, HR, L&D and for companies with emerging ERSG strategies. It helps to raise awareness of the risks of the “green sheen”, and examines the intersection between business as usual and adopting sustainable practices in the use of technology.

This Masterclass examines:

• The environmental impact of technology
• The role of technology in sustainability
• The risks of greenwashing
• Best practice and change management in Green Tech
• Future trends and reporting tools

3 hours | £295

Our AI Masterclass introduces 5 key tools, and debunks the myth that embracing AI is a risk to an organisation’s head count. Instead, it seeks to demonstrate how businesses and individuals can harness the power of AI, without falling into common traps to increase effectiveness and efficiency.

The Masterclass is suitable for individuals in any area of a business who need to:

• Streamline information gathering - use AI to quickly summarise articles, reports, or industry news, saving time on manual research
• Enhance content creation - leverage AI to quickly generate first drafts of marketing copy, blog posts, or product descriptions
• Get data-driven insights - utilise AI analytics to process business data and uncover trends, customer preferences, and reveal hidden connections uncovering insights and opportunities.

3 hours | £295

Not just the responsibility of an IT department; this course is designed to raise awareness and safeguard business operations across all job roles. Early recognition of potential threats helps to minimise risk and disruption, and both individuals and organisations of all sizes will benefit from a workforce that is cognisant of cyber threats and how to reduce and report these.

Participants will return to the workplace able to cascade key information including:

• Emerging threats and motives
• Implementing security policies
• Driving business wide Cyber Security awareness
• Legislation and ethics
• Disaster recovery and business continuity

3 hours | £295

Extend your reach, engage your target market and develop relationships digitally. Our Digital Marketing Masterclass enables businesses and individuals to maximise on the key features of the most widely used tools of the trade. Embracing a digitally-led approach enables decision making based on clear data points and customer insights.

This Masterclass is suitable for those keen to understand:

• SEO - why it matters, audience targeting, platform-specific strategies and community management
• Social Media Marketing - how to get the best out of each media platform
• Analytics and Data - Understanding what works and what doesn't and how to make informed decisions to improve ROI
• Email marketing – keeping it cost-effective whilst promoting offers and nurturing relationships
• Paid ads and Pay Per Click - maximise the effectiveness of your campaigns