Branding and PR Accelerator

Learn about the rise and significance of content marketing, and the importance of planning, creating and measuring content. Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.

Learn how different platforms can play a key part in online marketing success. We will cover the advantages of social platforms including Facebook, Instagram, Snapchat, X and LinkedIn, plus YouTube, TikTok and Buffer, and provide tips and training to improve your business’s social presence.

Find out how to communicate through a different angle other than just selling and displaying products and services. We will cover how to deliver information and add value through high quality content that interests and engages with audiences, and builds relationships to turn them into new and loyal customers.

Discuss how the growth of the Internet, social media, review sites and online forums have had a fundamental impact on organisations across the world, as well as how the systems used to run businesses have made processes more efficient, saving time, money and resources.

Apple is more than a phone, Coca-Cola is more than a drink, Starbucks is more than a coffee. We interact with these products, and they provide experiences, so we buy them with that experience in mind. Explore why companies that create and market products aim to focus on the experience they want consumers to have when you make or consider a purchase.

Every successful organisation knows that business is about more than generating a one-off sale. The best companies build strong relationships, leading to customer loyalty that equates to a higher customer lifetime value – meaning, these customers are going to stick around for a while. Therefore, they enter the customer lifecycle.