Branding and PR Accelerator

Content Creation

This module covers the rise and significance of content marketing, and the importance of planning, creating and measuring content. Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.

Social Media Platforms

During this module, you’ll learn how different platforms can play a key part in your online marketing success. We will cover the advantages of social platforms including Facebook, Instagram, Snapchat, Twitter and LinkedIn, plus YouTube, TikTok and Buffer, and provide you with tips and training to improve your business’s social presence.

Communication: Do’s and Don’ts

Find out how to communicate through a different angle other than just selling and displaying products and services. In this module, we will cover how you can deliver information and add value through high quality content that interests and engages your audience, to help build those relationships to turn them into new and loyal customers.

Reputation and PR

During this module we will discuss how the growth of the Internet, social media, review sites and online forums have had a fundamental impact on organisations across the world, as well as how the systems we use to run our businesses have allowed us to make processes more efficient, saving time, money and resources.

Engaging Content

During this module you’ll find how to communicate through a different angle other than just selling and displaying products and services. We will cover how you can deliver information and add value through high quality content that interests and engages your audience, and builds relationships to turn them into new and loyal customers.

The Importance of Brand

Apple is more than a phone, Coca-Cola is more than a drink, Starbucks is more than a coffee. We interact with these products, and they provide experiences, so we buy them with that experience in mind. In this module we will be covering why companies that create and market products aim to focus on the experience they want you to have when you make or consider a purchase.

The Customer Lifecycle

Every successful organisation knows that business is about more than generating a one-off sale. The best companies build strong relationships, leading to customer loyalty that equates to a higher customer lifetime value – meaning, these customers are going to stick around for a while. Therefore, they enter the customer lifecycle.